Put in what one item takes — materials, your time, packaging, a share of overhead — and get a wholesale price, a retail price, and what you would keep on Etsy at that price, with your wage already paid.
The cost to make one is everything one item takes: its materials, its packaging, your time at the hourly wage you set, and its share of the overhead that belongs to no single item. That is the floor — below it every sale loses money, or loses your wage.
The wholesale price is that cost times the first multiplier, and the retail price is wholesale times the second. At 2 and 2, a $20 cost becomes a $40 wholesale price and an $80 retail price. The multipliers are a starting point, not a rule: a $300 quilt and a $6 sticker do not take the same markup, and what similar work actually sells for has the last word.
The Etsy figure charges the listing fee, the 6.5% transaction fee and the 3% + $0.25 payment processing fee on the retail price, with no shipping, tax or ads, and takes the cost to make one — your wage included — away from what is left. If you want to see how a margin and a markup differ, the margin calculator shows both.
In Intakes a recipe states what one of your products takes, and a production run consumes the actual materials at what you paid for them — so every candle, sweater or bar of soap carries its true cost into every sale.
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